What I’ve been building at Amarillo Logic

I live in Canyon and write software for a living. Over the last few years I’ve watched Panhandle shops pay metro retainers for sites that look like everyone else’s, then still chase invoices by voicemail. The work that actually moves the needle — a dispatch inbox, a payment link in a text thread, AI wired into QuickBooks instead of a chatbot on the homepage — rarely shows up in those proposals.

That’s the gap Amarillo Logic is built to fill. It’s a Canyon-based software and AI consultancy for Amarillo, Hereford, Borger, Pampa, and the rest of the 806. Not a marketing agency. Not a monthly SEO package. Custom websites, custom applications, workflow automation, and payment tooling — shipped and hosted, with a local number that picks up.

Built for how work actually runs out here

A lot of software is still sold like every customer sits in DFW traffic and has a full-time ops team. Out here the owner is often the integration layer: quoting jobs, scheduling crews, sending invoices, and answering the phone from the truck. The about page puts it plainly: logic applied to the business problem, not another subscription for features nobody will use.

When we take on a project, the code and the data stay with the client. Domain, QuickBooks, Stripe, calendars — those accounts stay in their name. Hosting runs on Cloudflare’s edge by default so nothing depends on a PC in a back office staying on. If they ever want to take the work to another developer, they can.

Custom websites that don’t look like the template next door

Your reputation shows up before the truck does. Custom websites from Amarillo Logic are designed around how a shop actually sells: emergency vs planned work, residential vs commercial, service area, proof. Edge-fast on Cloudflare, editing tools an office manager can use, mobile layouts that hold up in a pickup cab.

Hosting is included with the build. No $79/month “website tax” to rent your own front door. Typical small-business scopes land in a one-time band, with optional ongoing help if you want someone local handling seasonal copy and form connections.

Applications for the work after someone walks in

A website is the front door. A custom application is what happens after: dispatch inboxes, intake queues, staff dashboards, payment ops, field tools that assume glare and spotty LTE. Off-the-shelf SaaS wants you to change how you work. These builds start from how jobs, leads, and money already move in the shop.

I’ve spent years wiring internal tools to the systems people already pay for — accounting, SMS, calendars — instead of adding another login. That’s the same pattern here: first-party APIs on Cloudflare Workers, not a fragile chain of Zapier recipes that nobody remembers how to fix.

Getting paid without another portal login

The invoice is open. The job is done. The cash is still sitting in the customer’s account because they never created a login on the accounting portal. Text message payment links put a card-ready checkout in the thread they already use: deposits, partials, final balances. Connect QuickBooks Online, Xero, FreshBooks, or similar — or run stand-alone with a few fields and send.

There’s no monthly platform fee. You pay when a card actually clears. Texas AI disclosure can go on the checkout automatically, and send history is logged for when accounting asks what happened.

For tournament gates, farmers markets, and pop-ups, in-person POS covers the other half: tap, chip, and contactless on a phone or tablet, short catalogs, volunteers under a canopy. Same rails as the rest of the stack, not another vendor relationship.

AI that ships, not slideware

“AI consulting” too often means a deck and a pilot that never leaves staging. Amarillo Logic’s AI work is the other kind: missed-call text-back that qualifies a lead and books a job while you’re still on a roof, handoffs between QuickBooks and the CRM, follow-ups that stop when a human picks up the thread.

When the data shouldn’t leave the building, there’s Hermes Agent — an on-site assistant on a Mac Mini or a box in the office, with local models, cloud models, or a documented mix. That’s the right shape for clinics and shops that need a written data path, not a public chatbot.

If you’re not sure AI is even the answer, start with workflow consultancy: interviews, a current-state map, and a blueprint. Sometimes a scheduled text and a calendar sync is enough. That’s a win. The audit is useful either way.

Why I’m writing this down

This site has always been notes from putting the lego blocks of modern web development together — Remix resource routes, Playwright screenshots, Docker on a box that wouldn’t run the browsers we needed. Amarillo Logic is that same instinct pointed at local operators: ship the smallest system that earns its keep.

If you’re in the Panhandle and something is leaking time or cash — a site you’re embarrassed to hand out, invoices that stall in the thread, five apps that don’t talk — start a conversation. One call, no obligation. If it’s not a fit, we’ll say so.